How It Works
Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. To maximise fill rates and sell more of their inventory, the majority of publishers work with multiple ad networks at the same time. Ad network performance can also vary for a given publisher with some offering better performance in a particular geography or industry than others. This means that some ad networks will produce more revenue for a publisher than others.
With an ad mediation publishers can match the right ad networks to the right inventory and monetize more of their impressions. Mediation increases fill rates, maximizes eCPMs and helps publishers get the biggest revenue possible from every impression making it a critical monetization solution for publishers.
How Ultimate Ads plugin works
Ad mediation is a technology that sends ad requests to multiple ad networks to ensure publishers find the best available network to fill their ad slots. Firstly, publishers rank ad networks in order of preference. Secondly, the mediation platform tries the top ad network. If the top ad network can’t fill the ad request, the mediation platform tries the next preferred ad network until it fills the request.
For each ad request the mediation platform chooses the ad network that best matches the publisher’s priorities. Publishers will often choose the highest revenue option and prioritise the ad network that offers the highest eCPM. Alternatively, a publisher may give preference to a specific ad network for ad requests coming from the country of origin of that network.
They key technical benefit of ad mediation is an ability to centralise access to ad networks with just one SDK instead of managing hundreds of SDK integrations directly. The single SDK approach allows publishers to add and remove ad networks through the ad mediation platform instead of pushing out an app update to all app stores. However, you will need to install the Ad network SKDs in your project anyway. But instead of working with this API directly you can manage your game ads through Ultimate Ads plugin APIs.
Follow the Setup Guide if you are ready to get started.